News
New Managing Director for the ATO
28. 4. 2023
The Association of Television Organizations announces that as of 1 June 2023, a new managing director takes over. The current managing director Vlasta Roškotová is leaving the ATO after 12 years in the position. Taking...
PEOPLE METERS FROM THE NEW YEAR ON: EXTENDED FUNCTIONS AND THOROUGHER AND FASTER SOLUTION – ANOTHER PERIOD OF THE ATO´S AND NIELSEN´S PROJECT OF TV AUDIENCE MEASUREMENT HAS KICK-STARTED
9. 1. 2023
Another five-year period of the Project of Cross-Platform Measurement of TV Audience and Content Consumption in the Czech Republic, sponsored by the Association of Television Organisations (ATO) and implemented by Nielsen, a Czech research agency,...
THE PROJECT OF TV AUDIENCE ELECTRONIC MEASUREMENT FOR 2023-2027 KNOWS ITS IMPLEMENTER
1. 7. 2022
Today, the Association of Television Organisations (ATO) and Nielsen Admosphere signed the agreement on implementing cross-platform TV audience measurement in the Czech Republic in the upcoming five-year period (2023-2027). Nielsen Admosphere has been implementing the...
World Television Day: Record-Breaking Year for TV
25. 11. 2021
A quarter century ago, the United Nations established 21 November to be the World Television Day. Television companies all over the world perceive this day as appreciation of the important role they play in providing...
TV viewership was record-breaking last year. Viewers spent almost four hours a day in front of TV screens
16. 2. 2021
The time spent by watching television is growing permanently. In 2020, viewers spent a time that was the highest in 24 years of existence of peoplemeter measurement. Viewers of the age group 15+ watched television almost...