News
The Czech viewer averages nearly 4 hours of TV time a day. The project of TV audience measurement has measured 769,000 programmes on 90 channels over the past year. In terms of extent, the Czech Republic surpasses countries with even longer tradition of TV measurement
23. 6. 2023
Every year on 2nd June, Peoplemeter Day is traditionally celebrated. It commemorates the start of the first ever TV audience electronic measurement which started in 1997 in the Czech Republic under the auspices of the...
New Managing Director for the ATO
28. 4. 2023
The Association of Television Organizations announces that as of 1 June 2023, a new managing director takes over. The current managing director Vlasta Roškotová is leaving the ATO after 12 years in the position. Taking...
PEOPLE METERS FROM THE NEW YEAR ON: EXTENDED FUNCTIONS AND THOROUGHER AND FASTER SOLUTION – ANOTHER PERIOD OF THE ATO´S AND NIELSEN´S PROJECT OF TV AUDIENCE MEASUREMENT HAS KICK-STARTED
9. 1. 2023
Another five-year period of the Project of Cross-Platform Measurement of TV Audience and Content Consumption in the Czech Republic, sponsored by the Association of Television Organisations (ATO) and implemented by Nielsen, a Czech research agency,...
THE PROJECT OF TV AUDIENCE ELECTRONIC MEASUREMENT FOR 2023-2027 KNOWS ITS IMPLEMENTER
1. 7. 2022
Today, the Association of Television Organisations (ATO) and Nielsen Admosphere signed the agreement on implementing cross-platform TV audience measurement in the Czech Republic in the upcoming five-year period (2023-2027). Nielsen Admosphere has been implementing the...
World Television Day: Record-Breaking Year for TV
25. 11. 2021
A quarter century ago, the United Nations established 21 November to be the World Television Day. Television companies all over the world perceive this day as appreciation of the important role they play in providing...