New Managing Director for the ATO
28. 4. 2023
The Association of Television Organizations announces that as of 1 June 2023, a new managing director takes over. The current managing director Vlasta Roškotová is leaving the ATO after 12 years in the position. Taking over as the new managing director is Michal Jordan.
The ATO provides data on TV audience and video content measurement within the Project of Cross-Platform Measurement of TV Audience and Content Consumption. People meter data, a unified currency for the market, is supplied to the ATO by Nielsen Admosphere. According to Michal Jordan, the research project has “highest priority and at the time of rapidly developing digital technologies its constant advance is essential”.