News
Television audience measurement returns to Czech ownership. ATO and Admosphere Collective to become the new owners
25. 8. 2026
The Association of Television Organisations (ATO) is acquiring a 100% stake in Nielsen Admosphere from its Dutch owner, AGB Nielsen Media Research B.V. In a subsequent step, Admosphere Collective will enter the company and acquire...
ATO expands its television project with new mobile panel data
4. 2. 2026
As of 1 February 2026, the official television audience measurement will be expanded to include additional data sources. Measurement will now be carried out not only in the home environment, but also outside the home....
ATO signs contract to implement Mobile TV Audience Measurement
16. 4. 2025
On 11th April 2025, the ATO signed a commercial contract with ResSOLUTION Group to implement mobile TV audience measurement for the period 2025-2030. The aim of the ATO’s Mobile TV Audience Measurement is to measure...
The Association of Television Organizations (ATO) is celebrating PeopleMeter Day on June 2! Viewership in 2024 remains stable and the average TV viewership in the Czech Republic even surpassed the European average last year.
4. 6. 2024
In addition, the average time spent watching TV (ATS) saw a year-on-year increase this May: the domestic World Cup uncompromisingly drew viewers to the screen despite the beautiful spring weather. Over 4 million people watched...
The Czech viewer averages nearly 4 hours of TV time a day. The project of TV audience measurement has measured 769,000 programmes on 90 channels over the past year. In terms of extent, the Czech Republic surpasses countries with even longer tradition of TV measurement
23. 6. 2023
Every year on 2nd June, Peoplemeter Day is traditionally celebrated. It commemorates the start of the first ever TV audience electronic measurement which started in 1997 in the Czech Republic under the auspices of the...