ATO members:

LSS - lifestyle survey

  • An exclusive quantitative study that is continuously carried out on a panel of TV metre households.
  • Carried out every year since 2002.
  • Long-term monitoring of the Czech population's media, attitude and consumer behaviour.
  • Within the scope of media behaviour it maps preference in respect of individual media in diverse situations and, for example, the sources of information based on which television programmes are selected.
  • It monitors the equipment in households for individual media types, and preferences with respect to the individual household members' leisure activities.
  • It records the activities taking place on weekdays and at weekends, as well as the respondents' leisure activities.
  • It maps the households' consumer behaviour, income and expenses, equipment and ownership of banking and insurance products.
  • It intercepts newly emerging media consumption trends.
  • It sets typology (e.g., standard of living, leisure time, media equipment).

 

 

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03.03.2017 ATO organises lecture on planned amendment to EU's Audiovisual Media Services Directive (AVMSD)

The Association of Television Organisations (ATO), which associates Czech operators of public and commercial television broadcasting, organised a lecture yesterday for the professional public on the topic of the planned amendment to the EU's Audiovisual Media Services Directive (AVMSD). A...

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16.11.2016 Nielsen Admosphere is the new provider of crossplatform measurement

14 November 2016 Signing of the contract between the Association of TV Organizations (ATO) and Nielsen Admosphere has closed the public tender for the provider of electronic cross-platform audience measurement and media consumption in 2018-2022.

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