ATO members:

Continuous survey

  • Continuous surveying has been in place since 2001.
  • The detailed structure of the Czech television population, its behaviour, television equipment and changes in respect of television transmission reception are continuously monitored.
  • It provides a time budget study of a representative sample of Czech population.
  • The main objective of the survey is to ascertain important characteristics of the households for checking and ensuring the representativity of the sample of households selected for the PEM.
  • It provides TV audience data (ownership, reception of the TV signal and individual TV stations).
  • It follows trends in ownership and usage of sumplementary TV technology, ownership of computers and the Internet.
  • It traces significant changes that are reflected in media behaviour such as progressive shut-down of analogue stations and start-up of digital terrestrial broadcast.
  • It takes place in several waves per year, with 12,000 households surveyed.
  • The provider processes it for the ATO subcontracting the Nielsen Admosphere agency.

 

 

Menu
News
03.03.2017 ATO organises lecture on planned amendment to EU's Audiovisual Media Services Directive (AVMSD)

The Association of Television Organisations (ATO), which associates Czech operators of public and commercial television broadcasting, organised a lecture yesterday for the professional public on the topic of the planned amendment to the EU's Audiovisual Media Services Directive (AVMSD). A...

Read more
16.11.2016 Nielsen Admosphere is the new provider of crossplatform measurement

14 November 2016 Signing of the contract between the Association of TV Organizations (ATO) and Nielsen Admosphere has closed the public tender for the provider of electronic cross-platform audience measurement and media consumption in 2018-2022.

Read more
show all news