ATO members:


Nielsen Admosphere a.s.

  • Provider of the PEM since the launch of PEM II in 2002.
  • An important market research agency on the Czech market since 2001.
  • It specialises in television audience measurement as well as internet traffic measurement and advertising expenditure monitoring.
  • It is responsible for creation and maintenance of the panel of households; installation and maintenance of measuring equipment; methodological project management; and day-to-day collection, production and reporting of viewing data..



03.03.2017 ATO organises lecture on planned amendment to EU's Audiovisual Media Services Directive (AVMSD)

The Association of Television Organisations (ATO), which associates Czech operators of public and commercial television broadcasting, organised a lecture yesterday for the professional public on the topic of the planned amendment to the EU's Audiovisual Media Services Directive (AVMSD). A...

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16.11.2016 Nielsen Admosphere is the new provider of crossplatform measurement

14 November 2016 Signing of the contract between the Association of TV Organizations (ATO) and Nielsen Admosphere has closed the public tender for the provider of electronic cross-platform audience measurement and media consumption in 2018-2022.

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