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ATO - Asociace televizních organizací News Mediaresearch Winner of Peoplemeters (Electronic Measurement) Tender

Mediaresearch Winner of Peoplemeters (Electronic Measurement) Tender


Vlasta Roškotová, Executive of the Association of Television Organizations, as the statutory body of the ATO, today signed the decision on selection of the proposal for Electronic Measurement of Television Broadcast Ratings for 2013-2017. The winner of the selection procedure, which this year was conducted for the first time in the form of a public tender, was the company Mediaresearch. 

ATO made its decision based on the recommendations of the evaluation committee, which reviewed in detail the proposals submitted by four bidders for the peoplemeter electronic measurement contract (GfK Czech, ACNielsen Czech Republic, TNS AISA and Mediaresearch). The committee eliminated two bidders due to formal deficiencies and a third failed to fulfill the tender conditions on the highest permitted bid price. The evaluation committee recommended that the contracting entity accept the proposal submitted by Mediaresearch, which was the only bidder to fulfill all of the terms and conditions stipulated by the ATO and specified by the Public Procurement Act.

The General Meeting of ATO held on 21 November 2011 refused to cancel the tender. Today, therefore, ATO’s decision on the selection of Mediaresearch became final.