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ATO - Asociace televizních organizací News ATO with new members and without Nova

ATO with new members and without Nova


21st December, 2013  Friday's  30th General Meeting of ATO brought changes in its membership. Full member status received  yet associate members, Atmedia and music channel Óčko. On the other hand CET 21, which operates television channels of Nova group, will leave the Association at his own request, on 31st December 2012.



Rather complicated negotiations on the settlement of mutual relations in ATO,  resulted in an agreement between members.  For the media market it is important to know that advertisers will not remain without viewing data, there will be still available single TAM currency from the same provider Mediaresearch, as before. In the year 2013, CET21 will receive data from ATO under a commercial contract. General meeting also decided that a TAM audit  will be made in the first half of 2013.