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ATO - Asociace televizních organizací News ATO Assessment Comission recommended new PEM provider

ATO Assessment Comission recommended new PEM provider

27.09.2011

Chairwoman of the assessment commission Kristina Taberyová announced that the assessment commission has completed the process of judging and assessing bids in the public tender entitled Project for Electronic Measurement (=PEM) of Television Broadcasting Audiences in the Czech Republic in accordance with Sections 76 and 79 of Act No. 137/2006, on public contracts.

The assessment report and the bids and other documentation related to the assessment commission’s work were immediately handed over to the contracting organisation. In accordance with the contractor’s internal documents the ATO members (Czech Television, FTV Prima and AKA) accept the assessment commission’s recommendation to select the candidate MEDIARESEARCH, a.s.

“As chairwoman of the assessment commission I would like to thank all the commission members, who successfully completed the assessment commission’s work with great personal and professional effort and in a principled and uncompromising manner” said Taberyova.

Additional information:

 The Association of TV Organizations – ATO (www.ato.cz) is an interest grouping that, since 1997, has been realising and coordinating common electronic television audience measurement surveys in the Czech Republic using a TV meter method known as the electronic measurement project – EMP. The Association also protects the common interests of its members with respect to television broadcasting. The Association's current corporate members are the TV broadcasting operators Czech Television, CET 21 spol. s r.o., FTV Prima spol. s r.o. and the Czech Association of Communications Agencies, which associates leading agencies active in the field of TV advertising. Barrandov Televizní Studio, a.s. and Atmedia became associated members of ATO on 26.5.2009 and 15.12.2009 respectively.

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