ATO members:

TV market and audience measurement

Year TV market Audience measurement

1953

Start of broadcasting in Czechoslovakia - May 1.

 

1954

Regular broadcasting of Czechoslovak Television (=CST) - February 2.

 

1970

Launch of second channel of CzechoslovakTelevision - May 5.

 

1972

 

Research using methodology of diaries - a continuous survey of the Czechoslovak Television. Originally, there were 500 respondents (currently 750) filling diaries for aired programmes. Respondents evaluated their satisfaction by "marking" within a scale of 1 to 5. Through diaries also viewership of TV programmes was measured.

1973

Beginning of CST colour-cast.

 

1991

Adoption of the Law on Czech Television. Television becomes a public service broadcaster on the territory of the Czech Republic.

 

1993

Launch of TV Premiera - the first private channel in the Czech Republic. The broadcasting covered Prague and Central Bohemia.

Establishment od SKMO - Association of Media and Communication Organizations. SKMO launched the first tender for realization of one currency media research - Mediaprojekt.

1994

Launch of broadcasting of Czech Independent Television Company - broadcaster of TV Nova - February 4.

Channel TV Premiera changed from regional TV channel to nation-wide station.

Mediaprojekt - a one currency independent multimedia research that monitored radio, television and print. Results for nationwide television were published quarterly.

1997

 

June 2, 1997 – beginning of electronic measurement of TV stations through TV metres =Project of Electronic Measurement (PEM)

2005

Start of digital tererestrial television broadcasting in standard DVB-T.

 

2011 Official switch-off date of anologue DVB-T broadcasting in the Czech Republic

The date of November 11, 2011 was set-up as an official switch-off date of anologue DVB-T broadcasting.

2012   Closure of PEM III on December 31, 2012
2013  

January1, 2013 beginning of electronic measurement of TV stations throught TV metres = Project of Electronic Measurement (PEM IV). Introduction of Timeshift and Real Time measurement. TAM provider MEDIARESEARCH.

2018   January1, 2018 beginning of PCEM - Crossplatform measurement. Provider is Nielsen Admosphere.
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