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ATO - Asociace televizních organizací News ATO’s Pilot with TNS Aisa

ATO’s Pilot with TNS Aisa

29.09.2015

TNS Aisa agency was selected today as the winner of the ATO’s open competition to carry out a cross-platform video measurement pilot project. Their proposal complied best with the requirements of the competition.

Comprehensive video content measurement on all screens and mobile devices; that is the ATO’s ambition for the upcoming TV audience measurement project in 2018-2022. ATO hopes that practical experience with the pilot project will enable to specify particular research parameters and facilitate the set up of the call for tenders which this competition is a part of. Altogether, five research companies took part in the competition, out of which three proceeded to the final assessment by the bid evaluation committee. “TNS Aisa offered an interesting solution for the pilot measurement in the overall context of global technologies as well as used methods and tools,” the managing director of the ATO Vlasta Roškotová commented on the selection.

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